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Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said :
Marketing and sales have significant effects on content development of video games.

We knew from the RS3 team (when they were allowed to be visible and show up in more livestreams) sales and engagement numbers affected what content they made. For that reason they replaced Haiti and Skoll event because of low engagements and promoted Kerapac because of high engagements.

Now we should have learned OSRS is heavily influenced by real world sales from their recent actions too. Although they may not be as candid as the RS3 team to tell us the influence of sales and marketing, their actions in recent events like OSRS Summer Summit 2023 clearly showed they are trying very hard to sell real world goods like plushies, discounted membership, real world prize contests, raffles and giveaways etc.

Now that I have also learned from a Jagex job advert for a Director of Community Management that CMs are also seemingly subordinated to marketing as the new hire reports to VP of Marketing:

"Reporting to the VP of Marketing you will be key in building the craft of Community Management & social media across the Jagex group"


https://jobs.lever.co/jagex/ce136be2-b408-4143-9451-88350f15d0b7

No wonder we see all those developers and CMs hard selling products like plushies in livestreams and the social media. ;)

15-Sep-2023 17:49:53

Igerna

Igerna

Posts: 7,885 Rune Posts by user Forum Profile RuneMetrics Profile
A new one: I've learned that I'm far more resistant than I initially thought. Applies to RS bosses and some difficulties in real life which seemed unfaceable at first glance :P
Leveling +110 all skills and completing stuff here and there

15-Sep-2023 22:06:48

Xiagax
Nov Member 2014

Xiagax

Posts: 4,023 Adamant Posts by user Forum Profile RuneMetrics Profile
That you can't BS your way into an argument and expect everyone to just believe

Many moons ago, I got into an argument with someone here regarding IP bans for particularly bothersome players. Knowing not nearly as much as I should've I made something off the top of my head. I thought you could get away with it as long as the other person didn't know more than you. I picked this up listening to a family member talk about something he presented when in college. The difference was he was more less trying to be vague about a topic he wasn't familiar with at that moment.

Anyhow back to said argument, I made up some complete nonsense about how an IP ban would work thinking I just won the debate. Minutes later I got a Networking 101 lesson and was told off. Thanks to Chewie, my post is long gone. At that moment I was a bit miffed at being bested but over time I grew to appreciate the candor to calling me out.

FYI; IP bans aren't perfect for banning someone and if they even have a modicum of networking knowledge, they can just be changed thus circumventing said IP ban. I'm sure nowadays Jagex has better ways of dealing with people that go to extreme lengths to be trolls i.e. lawyers I have a
Youtube
Channel:
Xiagax

I'm unfortunately too busy to finish with a witty response

16-Sep-2023 03:17:14

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said :
Like all game developers with multiple games, Jagex did shut down less promising ones often on one hand, but on the other hand they also invest more and reap more profits from promising ones.

Don't forget Jagex has also shut down RSC and Funorb. Those were their own games but they still shut then down due to market conditions, we should have learned it will be more likely for them to shut down partnered games due to consents from their partners too.

We should also have learned Jagex seemingly is reaping significant rewards from Pipeworks and SCUM already, as we have seen expansions and sizable engagements in these products recently.

We have also learned Jagex has yet another unannounced game in the making. It is an action game featuring swiming and fantasy creatures:

"We are looking for an Animation Programmer to join the development of our latest title.
An ambitious online multiplayer third person action game in Unreal Engine 5."

Working within our talented engineering team, you will:

Create, maintain and extend animation systems, from 3Cs to swimming to fantasy creatures.


https://jobs.lever.co/jagex/8f3fbefe-0b7b-4185-972c-8a6f193ddfef

Of note, this is action game and not RPG, so it will should be quite different from the Runescape we know. It also has swimming elements we don't really have now in Runescape.

16-Sep-2023 18:48:14 - Last edited on 16-Sep-2023 19:21:59 by Dilbert2001

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
"Now that I have also learned from a Jagex job advert for a Director of Community Management that CMs are also seemingly subordinated to marketing as the new hire reports to VP of Marketing"


Today, I have learned not just CMs are now or going to be under Marketing, but perhaps OSRS Marketing is also going to be responsible for anti-cheating too.

When Mod Sween, the OSRS marketer, was the one who tried to calm down the not so happy OSRS players victimized by rampant OSRS bots in today's OSRS livestream (04:15), perhaps we know there are common grounds between OSRS marketing and bots.

https://www.twitch.tv/videos/1929593015

Hey! Perhaps Marketing is the most important department in Jagex, or at least the most important one for the state of OSRS.

19-Sep-2023 21:42:35 - Last edited on 19-Sep-2023 21:47:05 by Dilbert2001

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said :
We have learned further from the OSRS Makeship Plushies sales Nieve and Gnome Child are far less appealing than the Wise Old Man. The real world people still recognize the Wise Old Man, and perhaps Bob the Cat but there is no OSRS and Nieve in their minds. There is also no unique NPC called Gnome Child in their beloved Runescape.

OSRS and the Runescape the real world people used to know or already knew are not the same thing and have very different values. As such, even Chapaa in the small startup MMO Palia still in beta have far more valuation than OSRS Nieve.

We have further learned OSRS real world marketing desperation is at an unprecedented level. Perhaps seeing their hard selling of plushies didn't get them any closer to the other peers in the smaller Makeship platform after a full month compared to the usual 21 days for other entities, they extended the promotion by another 2 weeks. Not only that they have bought extra links on the Makeship webpages.

While their efforts and ambitions are definitely easily seen, the result doesn't seem to be too overwhelming though. In 30 days, OSRS sold a combined 7,576 plushies of Wise Old Man, Bob The Cat, Gnome Child and Nieve for a grand proceeds of about $227,280.

https://www.makeship.com/shop/featured

Now, when we look at Jagex's previous real world marketing campaigns, for instance, with SFG on the Runescape Board Game for a 7 day crowdfunding campaign and netted about $1.1 million, or 5 times of that from OSRS plushies, it seems like they are going a big way backward:

"6,634 backers pledged £875,012 to help bring this project to life."


https://www.kickstarter.com/projects/steamforged/runescape-board-game

20-Sep-2023 17:03:31

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
^^
So what have we learned from the disparity between results and efforts of various Jagex real world marketing engagements?

Clearly, different products and different methods of promotion can bring very different results. Perhaps OSRS is hugggeeeee, but to the real world, we can't expect real world consumers to buy Nieve plushies for $29.99 they don't even know what it is, just because some big OSRS streamers think they are huggeee and quadrable or quintuble Good Boy Ollie.

It also shows real world consumers don't recognize Jagex, Runescape, RS3 and OSRS as the same bland name with same quality of products.

20-Sep-2023 18:17:34

Sc Jw
Jun Member 2019

Sc Jw

Posts: 1,659 Mithril Posts by user Forum Profile RuneMetrics Profile
^^^
You said to "stop making it about me" but here you are in a multipost message doing exactly that. First you quoted your own post and now you are referring to them.

It just sticks in your crawl that there are 3-4x more "legacy" players active in OSRS at any given time than in RS3. Why do you care? Why do you care that there are legacy players in RS3?

You hate OSRS, we get that. Because "EoC is the true path" to having fun gaming and therefore no other way should exist.

Especially since they won't buy "plushies".

Let me help you out with getting back on topic: "what did I learn". Different people play Runescape for different reasons. What others like is often not what I like. It is best to attempt to accommodate all as much as possible because the more people that are playing "the game" the better off all of us are.

20-Sep-2023 23:41:57

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
The difference between content creators and influencers. Jagex have many content creators but few are influencers that have their own brand and crews that can help grow a product.

Fortunately to Jagex, they have games like RS3 and SCUM that sell the games themselves with everliving and non-recycling content. That's why they prosper with only random content creators and no influencers.

27-Sep-2023 20:04:23

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