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Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
There are a lot more publicly available numbers different statisticians used to estimate/calculate how many players actually play a game, than just the concurrent player count a game self publishes.

For instance, this better known gaming statistical site uses all kinds of social signals from known social media and comes out with RS3 on the top 5 of a lot of most played games. It is not #1, far from it, but still better than plenty of other more known games:

https://mmostats.com/

15-Aug-2023 20:14:50 - Last edited on 15-Aug-2023 20:17:40 by Dilbert2001

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Marketing and sales have significant effects on content development of video games.

We knew from the RS3 team (when they were allowed to be visible and show up in more livestreams) sales and engagement numbers affected what content they made. For that reason they replaced Haiti and Skoll event because of low engagements and promoted Kerapac because of high engagements.

Now we should have learned OSRS is heavily influenced by real world sales from their recent actions too. Although they may not be as candid as the RS3 team to tell us the influence of sales and marketing, their actions in recent events like OSRS Summer Summit 2023 clearly showed they are trying very hard to sell real world goods like plushies, discounted membership, real world prize contests, raffles and giveaways etc.

22-Aug-2023 16:34:05

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
IRL and virtual online popularities can be very different things.

Official financial reports of many game developers, Jagex included, often show games with higher concurrent players and far more online content creators grow at far slower rate than the others.

On the general consumer side, this fact can be well illustrated with a recent case study:

Jagex is running a crowd funded campaign to create IRL plushies under OSRS for over 12 days on Makeship since the OSRS Summer Summit, with plenty of promotions, giveaways, references with 30-50k daily Twitch/Kick concurrent OSRS viewers and blogs on their website. So far they sold 1412 Wise Old Man, 1190 Bob the Cat, 940 Gnome Child and 902 Nieve plushies.

Meanwhile, Good Boy Ollie started their campaign a day ago, but so far they have sold 4136 plushies already. Good Boy Ollie doesn't have big streamers with 30-50k concurrent viewers. They don't have people to do livestreams or write developer blogs and tell us Good Boy Ollie quadruple OSRS Nieve - it is always only their mom and granny... Good Boy Ollie can't tell us how huuugggeeee they are... because Good Boy Ollie is a dog in real life. :D

BTW, Singuarlity 6, a small developer of the new MMO Palia only started closed beta last month with not much online popularity also started a campaign on their Chapaa plush a day ago. Although not selling as many units as Ollie, they also managed to pull ahead of Wise Old Man and far in front of Nieve.

https://www.makeship.com/shop/top

The revelation is clear: IRL popularity, what that often translates to real $$$, is very different from virtual online popularity.

02-Sep-2023 22:53:32 - Last edited on 02-Sep-2023 23:22:45 by Dilbert2001

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
We have learned further from the OSRS Makeship Plushies sales Nieve and Gnome Child are far less appealing than the Wise Old Man. The real world people still recognize the Wise Old Man, and perhaps Bob the Cat but there is no OSRS and Nieve in their minds. There is also no unique NPC called Gnome Child in their beloved Runescape.

OSRS and the Runescape the real world people used to know or already knew are not the same thing and have very different values. As such, even Chapaa in the small startup MMO Palia still in beta have far more valuation than OSRS Nieve.

04-Sep-2023 22:42:21 - Last edited on 04-Sep-2023 22:45:56 by Dilbert2001

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Just like other med to large sized game developers, inevitably Jagex has to expand their business outside a portfolio of just a couple of games.

We have learned Jagex is beginning to expand Pipeworks studios they bought last year by hiring a veteran VP:

https://finance.yahoo.com/news/pipeworks-studios-welcomes-kirstin-whittle-131700525.html

07-Sep-2023 04:43:39

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Of course, the tea leaves already pointing Jagex to become a AAA game studio when they expanded Pipeworks yesterday:

"Kirstin says, "I am thrilled to align with such a dynamic, experienced team here at Pipeworks and look forward to introducing the studio to new partnerships and supporting our many long-term partners with AAA quality game development teams."

Today, news from Reuters confirmed where the tea leaves are pointing to... Jagex is seeking to be acquired in the ranged of 900 million to 1 billion pounds. That will put them in the fast track to become a AAA game developer.

08-Sep-2023 01:51:35

Miu

Miu

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I learned that Jagex can buy studios and publish games but can't really put out a good one.

https://www.pcgamesn.com/space-punks/shut-down

Another famous Jagex failure where they end up issuing refunds. It'll join the ranks of Transformers Universe in terms of refunds. It'll join the likes of Funorb, 8Realms, Block N Load, Runescape Legends and Runescape: Idle Adventures, (proving even the RS IP is not enough for Jagex to find success), War of Legends, Herotopia, and Ace of Spades in the Jagex graveyard.

No wonder they have to up the MTX in RS3. Someone's got to pay for all those headstones.
Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

08-Sep-2023 03:20:32

Dilbert2001
Jun Member 2006

Dilbert2001

Posts: 30,311 Sapphire Posts by user Forum Profile RuneMetrics Profile
Like all game developers with multiple games, Jagex did shut down less promising ones often on one hand, but on the other hand they also invest more and reap more profits from promising ones.

Don't forget Jagex has also shut down RSC and Funorb. Those were their own games but they still shut then down due to market conditions, we should have learned it will be more likely for them to shut down partnered games due to consents from their partners too.

We should also have learned Jagex seemingly is reaping significant rewards from Pipeworks and SCUM already, as we have seen expansions and sizable engagements in these products recently.

08-Sep-2023 03:39:34

Miu

Miu

Posts: 16,996 Opal Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said :
Like all game developers with multiple games, Jagex did shut down less promising ones often on one hand, but on the other hand they also invest more and reap more profits from promising ones.

Don't forget Jagex has also shut down RSC and Funorb. Those were their own games but they still shut then down due to market conditions, we should have learned it will be more likely for them to shut down partnered games due to consents from their partners too.
If you read my post, I mentioned Funorb, as well as other games Jagex produced in-house.

These aren't market conditions. These are quality issues. Specifically, game quality issues. Make a good game and you won't have to crumble underneath corporate suit talk like market conditions or "sunsetting" your game.
Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

08-Sep-2023 03:42:01

SushiCombo
Jan Member 2018

SushiCombo

Posts: 6,000 Rune Posts by user Forum Profile RuneMetrics Profile
Miu said :
I learned that Jagex can buy studios and publish games but can't really put out a good one.

https://www.pcgamesn.com/space-punks/shut-down

Another famous Jagex failure where they end up issuing refunds. It'll join the ranks of Transformers Universe in terms of refunds. It'll join the likes of Funorb, 8Realms, Block N Load, Runescape Legends and Runescape: Idle Adventures, (proving even the RS IP is not enough for Jagex to find success), War of Legends, Herotopia, and Ace of Spades in the Jagex graveyard.

No wonder they have to up the MTX in RS3. Someone's got to pay for all those headstones.


LOL Never even heard of this one but expected. Jagex cannot make anything meaningful past Runescape (maybe funorb)

08-Sep-2023 03:48:25

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