@Turksta, I'm not really buying into your explanation of the case with the Pokemon games because it doesn't sound logical to me, and I'm not interested in spending more time delving into the Pokemon franchise to find out for sure, so I'll just agree to disagree with you there and leave it at that for now.
Regarding the holo vs. ghost rare cards, again, aren't they exact same thing?
Going back on-topic though:
Turksta
said
:
It matters because the alternative version isn't the original. Regardless of the social stigma attached to it people want to own the exact item of whatever they desire, not an alternative that just clutters up the space they have for the actual item they desire. The looks plays into part because its the first reminder/pop up they see that says "hey this isn't the same item". Sometimes it's got nothing to do with how the social aspect plays into part - perhaps the person wants a particular pokemon game or in this case holiday item because of a person event/memory.
So talking purely Runescape again:
1. If you desire something for its looks, an alternative version can satisfy you, because if you don't care about the social stigma (which you shouldn't if you truly desire the looks), it doesn't matter if there's a distinction between an original and an alternative version.
2. If you desire something for its rarity, that desire is devalued if it's made easier to obtain, and in the case of untradeable discontinued items, recontinuing them makes their rarity go pretty much null and void. With untradeable discontinued items, desire for rarity cannot be satisfied.
3. If you desire something for memories, then you should already have what you desire; if you got banned on that account/otherwise lost access to it, then that's unfortunate, but difficult to satisfy without pissing off the others.
---
(Obviously I'd prefer new cosmetics instead as well, though.)