D – You did not mention this item but I would like to include it with this response.
D1 – Your player base is your cash cow. We are your meal ticket, your Christmas bonus, your office parties, your profit sharing. Be actively engaged with your meal ticket. Talk to us. Customer support response is abysmal with RuneScape. I am not sure how Jagex deals with other games under its umbrella but the support response is atrocious when it comes to RuneScape. You have only canned, automated responses that do little to inform the user of the true status of support tickets, security issues, bug reports, etc.... Provide timely, accurate and personal contact if you wish to keep your user base intact. This takes a little longer and is harder because you are dealing directly with customers but it ALWAYS pays off in the long run. If you do not have one (and I suspect you don’t), hire/appoint a Director of Support Services. This individual would be solely responsible for the interactions with the player base regarding bug reporting, technical issues, security issues and communication to the player base regarding all of these items. Technology corporations that do not provide a high level of customer service frequently become a “flash in the pan” (think of when the dotCO M bubble burst).
03-Dec-2012 18:28:14
- Last edited on
03-Dec-2012 18:30:30
by
Kralgore