Crude, atrocious, disgusting, foul, low, Jagex.
The entire premise of the foundation is never clearly stated. A couple of videos showing stock images and like 4 interviews with people on the streets.
Jagex should donate all of the money to Young Minds.
Or at the very least offer more information about the charity it is promoting. There's not a single mention of the charity or its cause but the ending sentence with a link.
All about that $$$$$$.
Efing
disgusting.
I would like to address the current debate that's ensuing in regards to the wether or not this "charity" event is ethically right or wrong. Some of you take the simple and often catastrophic utilitarian perspective (end justifies the means, much like Stalin believed). Sure, in the end, someone out there is getting some money out of this. Perhaps they're doing good with it, who really knows.
Then there's the more pragmatic and rational standpoint offered by deontology. The intentions of the action define its essence, either good or bad (in simple terms). Jagex's true motifs are transparent to the more rational and out-of-the-box thinking individuals. Buy bonds, spins, keys, whatever. For a while already, Jagex has been trying to milk this game for it's last cent. Who's to blame them, no new players are joining the game anymore. However, using a charity and then just referring to it as "a good cause" and "go check their website", just shows a lack of effort from their part.
Year is almost over, gotta make that profit.
At least give the money to a more decent foundation, preferably Young Minds.
Final note:
To those of you who feel like they're helping by giving a runescape bond, I suggest you do an internet search for a greater variety of ways you can actually help. "At least its something". ok.