Great news!
I am concerned about the short samples of time f2p tests cover. Two weeks may be long enough to attract a bunch of people, but it is hardly enough to get sufficient skills to enjoy the game very much. Two days certainly is too short, like starting up the car to drive to the next door neighbor's house, it gives inadequate time for savings or slow revenues to build and offset the startup cost.
Free to Play always had advertisements in the past, as you must certainly recall. Will OSRS F2P carry advertisements? I don't imagine using it solely to attract members would profit, but if it is a place for other websites to advertise, like in the old days, then it has a chance.
Further, I expect the majority of players on the f2p servers will be current or former members, who either want to explore, or who don't pay for membership for various reasons. They know about runescape already, and about membership, and about oldschool. They either will or they will not rejoin the paid community, and a couple of weeks of free play is not likely to push them over the margin. It is, however, ample time to tell them about Company X, who wants to sell them Widgets, and who wants to pay to use runescape as a vehicle to tell people about the amazing new Widgets for sale on another site.
Ultimately, the key to finding profit in free play is in selling advertising space. That's how it used to work, and it can work that way again.
15-May-2014 16:48:40