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RuneScape Monetisation

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Impatience

Impatience

Posts: 50 Iron Posts by user Forum Profile RuneMetrics Profile
If at all possible, could someone post this on Reddit? There’s a bit to this that benefits all players, but I’m not going to make an account for just one post.

@Jagex, as a business you seem to be going the same direction as Coca-Cola did in the mid 1900’s. The decision almost bankrupted them when they had over 50% of market share previously. I guarantee revenenues are only going to drop if you keep doing this, even if the playerbase cheers and applauds as you do it. (Has nothing to do with MTX, but everything to do with everything else. No, I’m not going to say anything more, you know how to google for the Coca-Cola bit and if you really can’t find the connection to yourselves, I’m sure you have ways of contacting me. I don’t discuss my consultancy fee with an audience.)

On to MTX.
Which is bonds, runecoins, loyalty points and TH/SoF.
What fallout have you had on bonds or runecoins? And while players showed disagreement towards aura’s being timegated through loyalty points, none of that approaches the malice towards TH.
You say the game cannot survive without MTX, though this is only a distraction. A strawman even.
TH is a lot more specific than MTX. And TH is what you should have addressed. The question is: “Can the game surive without TH?”

Here you failed as a company. The better decision is to scrap TH start of 2018 (not now, give people with keys time to use them or they’ll feel ripped off and not buy in again!), like you did with SoF, and your live events team would have 2 months to design the spiritual successor. Which of course would be the exact same mechanic, with a different skin, but that seemed to work last time. Let the players kill Alice this time and delude themselves it changed anything. You don’t even have to lose any revenue at all if done right.

23-Oct-2017 20:30:42 - Last edited on 23-Oct-2017 20:32:09 by Impatience

Impatience

Impatience

Posts: 50 Iron Posts by user Forum Profile RuneMetrics Profile
It would have been the right time too, with mobile coming up, the perfect opportunity to rebalance cost/reward to the mobile market (less money per key, adjust exp per key as needed). More “spins/keys” for less exp per key, but same exp/dollar as now would decrease exp/hour from spins, but at the same time make spinning several keys in a row more habit forming to the players so there’s a good chance it would increase your income despite being just as expensive as before(and that’s without the factor of it seemingly being less expensive than before taken into account). Test it out for a few months on the current players and find that perfect sweet spot that maximizes income. Alas.
As a player I personally wouldn’t have been content with this “change”, but I at least would have recognized the sheer audacity of turning a “forced move” into your advantage and brilliance of the timing and been somewhat impressed. Instead you appear clumsy and unable to adapt. [AN: And I swear it did not intend that as a jab at your game when I wrote it.] That’s not a good image to adopt either.
Note I said better decision, but taking into account how little work a reskin is, it may well be the best decision in your current predicament in terms of efficiency and cost. May still be, most players will not see this post, whether it’s buried in a forum thread of upvoted on reddit, so you can still prey on them.

But for those that do see it, I’m going to tell them how to “win” TH. I’ve known from the first day I logged in after my 11-12 year break and it’s even more obvious now. There is indeed a skill to it. I’m sure it’s one that can be trained. Though the process is even more annoying than most RS skills. What you need to have to get the best gains in TH is patience. By sheer design every new exp prize or exp promotion has to be better than the last, especially now that they’re running back to back. Otherwise players who bought in last week would not buy in the next week. And so on.

23-Oct-2017 20:30:52 - Last edited on 23-Oct-2017 20:32:54 by Impatience

Impatience

Impatience

Posts: 50 Iron Posts by user Forum Profile RuneMetrics Profile
As the exp per key increases more playing feel it’s worth it and join in. Why would Jagex then want to lose those players’ income the week after? Elite skilling outfits all have to be better than the last, and I predict them to be released in “tiers” ingame as well, the first tier being (almost?) entirely ingame now, while the second tier, the more OP one, won’t be ingame until they’ve created a third tier set, for which there will also be backlash from the anti-MTX community, but it’ll be minor because they’ll be able to earn it in game “someday” (even though you’ll have a fourth tier by then ;-) ).
So, for all the players who want the most bang for their buck, just have some patience. The prizes and the exp rates are only going to get better for the consumer as long as TH or a similar mechanic is in play. Otherwise those revenues would just temporarily dry up (and if you don’t believe me it’s the exact same mechanic that leads to more and longer promotions, more bang for your buck on promotion days means more revenue on promotion days).

Which reminds me about the scrapped promotion “Second Chance Tuesday”. Now the other promotions are even more limited in time, with less certainty of them ever coming back on (except for exp promotions of course), theoretically increasing revenu from limited item promotions, because more people than before will lean towards buying way too much keys, rather than get too few items to complete the set. And somehow Jagex spinned that into a concession to the players. That was well played. Still not sure how you did that, but I almost bought into it myself, despite already knowing due to which principles TH generates income. And scarcity is one of the major ones. (Yes, the very idea of “time-limited” promotions is just another way of generating scarcity where there isn’t one, just to make people’s brains freak out and go “Ooooh, I gotta have that.”)

23-Oct-2017 20:31:02 - Last edited on 23-Oct-2017 20:33:57 by Impatience

Impatience

Impatience

Posts: 50 Iron Posts by user Forum Profile RuneMetrics Profile
Lastly and honestly, I don’t think jagex’s (lack of) communication with the players is a big problem at all. Do things right and players don’t care about what goes on behind the scenes, they’ll be too busy playing. From the business perspective I’ve been talking from this entire post, you’re just opening yourself up to failure by doing so. Do it right and it’s expected by the community, the new baseline so to speak; do it wrong and you’ll be ridiculed. From a more behind-the-scenes perspective you’re signalling that you don’t have anything ready yet, that’s why you’re falling back on showing things you’re still working on. Which implies that you don’t have a buffer of updates ready to go live each week (I’d go for a months worth of updates buffer myself, but then that may not be realistic anymore since the takeover). Which means you’re winging this week to week. Not very professional when you tout weekly updates as one of the benefits of paying for membership. (I’ve had this experience once before with an English speaking company, so I’ll ask, you do know what an update buffer is, right? It’s what keeps people and companies from dissatisfying their clients when they run into a bit of trouble)

TL;DR: Over 1200 words to say: “Good luck to both the playerbase and Jagex, you’ll both need it.” Oh and Jagex, an extra warning. In this world people may forgive you for being a little evil. They may forgive you for being a little incompetent. They’ll skin you alive if you’re both.

23-Oct-2017 20:31:08 - Last edited on 23-Oct-2017 20:34:13 by Impatience

Impatience

Impatience

Posts: 50 Iron Posts by user Forum Profile RuneMetrics Profile
^^ That was about an hour's worth of thinking and maybe the same in typing. Didn't require a company meeting nor two weeks of polishing. So, either you're lying to the playerbase, or your team just isn't much of a team.

23-Oct-2017 20:31:13 - Last edited on 23-Oct-2017 20:38:32 by Impatience

Luna Kitten
Aug Member 2008

Luna Kitten

Posts: 4,447 Adamant Posts by user Forum Profile RuneMetrics Profile
Once again
investors > people who actually play and care about the game, people who actually keep it alive.

Runescape can no longer be fun in a competitive way until xp rewards are removed. Competitions are not fair if people can just buy keys, or do so in small amounts so it's not noticeable in order to win. It's disgusting how the game's integrity has been ruined. And personally, I'm pretty pissed off when I see someone with a fancy credit card able to gain 100+mil slayer xp in 2 days when it takes a couple months for actual players to get it. Why have a high scores at all if you can just buy your rank? And why play the game if you're just going to buy achievements? Where's the fun in that?

MTX definitely ruined the game for me. Just because someone "doesn't have the time" to play IS NOT an excuse to get xp way faster with a stupid credit card. Everyone should have a fair advantage. Put in the time or don't play at all.

MTX isn't the only way to get money. But it's certainly the most damaging to the game.

As for cosmetics, here's an idea: LONGER HAIRSTYLES FOR FEMALE CHARACTERS! I'd pay some hella cash for that (but not if it's going to be on Treasure Hunter exclusively). It's 2017, "long" hairstyles are not shoulder length. It doesn't hurt the game at all and keeps fairness and competitiveness in the game. In any case, please hear the female community on Runescape, we're in the minority, but I'm sure I'm not alone when I say I'd pay some hella cash for longer hairstyles.
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Leader of Frooby Family
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23-Oct-2017 20:34:19 - Last edited on 23-Oct-2017 20:42:22 by Luna Kitten

Luna Kitten
Aug Member 2008

Luna Kitten

Posts: 4,447 Adamant Posts by user Forum Profile RuneMetrics Profile
Draco Burnz said :
Abu Snake said :
"We can – and will – do better." Oh yeah? Remove the Treasure Hunter then.


Not happening.

Membership isnt enough o pay the bills anymore.


Yea because they aren't focusing on getting new people in the game.... you never see a new person in the game these days, more people are quitting than joining. Because Jagex won't look at other options to increase revenue, we have to continue to watch the game die.
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¸.•´¸.•*´¨) ¸.•*¨)
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(¨*•.¸(¨´*•.¸´•.¸
(¸.•´ (¸.•
..
Leader of Frooby Family
..
•.¸)´• .¸)

23-Oct-2017 20:36:05

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