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Greetings, Whatusaytome!

It seems you don't look beyond what's right in front of you: benefits can be both immediate and delayed. Jagex might get an immediate benefit by selling out something that people want right now, but typically that is at a detriment to their long term profits.

For an MMO to survive, it needs long term players; long term players need content to play, but also reassurance that the company (Jagex) cares about the long term health of the game, and thus about its loyal players. If they feel that the company is sacrificing the longevity of the game in order to turn a quick short term profit, they're likely to quit rather than risk staying on a game that is potentially gonna die, either completely or to a point where it's no longer worth playing.

Partyhats in their current state have as such become like a layer of foundation to the game; while they remain as they are, people are reassured that Jagex hasn't become desperate enough for money by selling them out. Their existence this way creates confidence in the playerbase, knowing that the game can still have a future. But if Jagex were to ruin the integrity of that foundation and sell them out, it'd be a sign of something having gone wrong, most likely the Chinese pushing harder for quick cash grabs, leading people into thinking that even worse sellouts would follow, and thus people would start abandoning the game.

So, to summarize: Jagex might be able to get more cash in the short term by selling out stuff like partyhats as MTX, but they'd lose more cash in the long term from decreased membership sales, from people losing their trust in Jagex's ability to maintain the longevity of the game.

What the new players will truly need are the auras, not optional cosmetics like partyhats.

Take care! > )