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They've already tried "getting tough" with players who buy gold. It just didn't work.
Then they either weren't consistent enough, or didn't have strong enough detection tools at the time.
With the statistics they've cited, it seems like their detection tools are now capable enough. If they can identify 40% of the player base as having engaged in RWT, they can ban 40% of the player base for having engaged in RWT.
If those players come back on new accounts, or new players begin to RWT, they need to continue to ban them.
I assure you, people will stop buying gold if they continue to wake up banned the day after.
You really can't ban 40-50% of your player base and have a viable game. Jagex does need customers, and if it sends nearly half of them packing, it's not going to be able to survive as a business.
Besides, I think you're probably wrong. Gold sellers will still keep selling gold, and players will keep buying it. It may not be the same players as before, but a steady stream of new players will come in, buy gold, and get banned.
And they'll all walk away hating Runescape, and telling their friends that this game sucks.
Like it or not Jagex has tried every other alternative. People keep saying it should have done this and it should have done that. And the fact is that it
has
done "this" or "that," and it just didn't work. Yes, it decreased the botting and cheating. But gold sellers just kept right on selling gold, updating their bots and changing their tactics as needed.
You just can't fight human nature.
Jagex finally recognized that. It's really not Jagex's fault. It's just the stubborn fact that people want to make money by fair means or foul, and people want an easier and more enjoyable game experience and are willing to pay money for that.
03-Oct-2013 12:28:40