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They still have plenty of inventory. The $50m loss was a result of lack of overturn on their inventory, not to mention they still have plenty of international buyers lined up for their inventory, so Jagex wouldn't be their only source of revenue.
Here's the thing about cash flow, Nexus: it measures how much money is being moved from A to B-Z and vice-versa. If it's positive, your assets are having an increasing value. Seeing that the cash flow is negative, it means that their value is decreasing, making it harder for said company to participate in business (i.e. pay expenses for running your business). Inventory means diddly **** if you can not "convert" it to cash.
Your argument would be true if they didn't have the cash flow problem.
"Revenge...is like a rolling stone, which, when a man hath forced up a hill, will return upon him with a greater violence, and break those bones whose sinews gave it motion."- Jeremy Taylor
23-Mar-2016 06:58:58