"40-50% of our current active player base on any given month are buying gold from gold farmers."
So ban them, but of course that would hurt the bottom line. If you can't beat them, join them. This is probably the best way to stop people other than Jagex from profiting by violating the games rules, but it has occured by changing the rules and institutionalizing real world trading. It is a complete farce to pretend that this is about improving gameplay and not about improving profits.
26-Sep-2013 00:16:20