Happy new year everyone! I don't know how to quote messages from other users here, but reading Dilbert's response to my comment I absolutely agree that they have "uncharted territories" to explore. Instead of unfamiliar/unexplored genres, I will talk about physical unexplored territories. The markets they're currently operating seems to have achieved peak reach. The game is very well known in the US, parts of Europe (mainly Netherlands, Belgium and Scandinavia) and Australia. But the localised versions currently supported (French, German and Portuguese) can bring more players if Jagex actually invest in modern industry-standard marketing. French is spoken in many African markets, but they do only the translation service for France and nothing else since 2011, keeping the localised servers empty. Italy and Spain are both big gaming markets they still haven't explored in West Europe. Even Germany, which is the oldest non-English market having localised worlds, can be explored further. Established East Europe communities like Poland (home world 28) could receive well a Polish-translated RuneScape. Latin America didn't know RuneScape when Jagex released Spanish servers. Now they do know the franchise because of the cultural barrier which was broke by the Venezuela drama. The brazilian portuguese servers are also empty, but again, Brazil is a gigantic gaming market that Jagex opened a door in 2009, but haven't entered the room properly yet. They're losing ground to other MMORPGS in many emerging markets across SE Asia (India, Malaysia, Philippines, Indonesia), LATAM and EMEA. OldSchool's potential to penetrate in those markets is immense, since the game runs in weak computers and low-end cheap smartphones. Over there they're also improving the early game and keeping OldSchool's gameplay systems clear and simple. RuneScape 3, on the other hand, should rework its early game experience entirely and modernize its confusing interfaces before going to new markets.
03-Jan-2024 14:16:58