" It's best not to ponder the meaning too deeply because, (trust me on this one) ...there isn't any meaning. "
Perhaps that's why you don't know why some of the most successful taglines ever are so succesful... because they make consumers ponder the meanings of their taglines and resonate with their products.
I mentioned the "a diamond is forever" De Beers campaign. It is vastly considered one of the most successful marketing campaigns ever. What De Beers' selling was the relationship, the bonding of the consumers... it is like a marriage... even if is not forever but it is a long lasting relationship because couples of the like mind. "A diamond is forever" is also very different from "Diamonds are forever". De Beers literally make the consumers think they are the special forever diamond, not just the over 9,000 jewelers under the sun.
" It's best not to ponder the meaning too deeply because, (trust me on this one) ...there isn't any meaning. "
Perhaps that's why you don't know why some of the most successful taglines ever are so succesful... because they make consumers ponder the meanings of their taglines and resonate with their products.
I mentioned the "a diamond is forever" De Beers campaign. It is vastly considered one of the most successful marketing campaigns ever. What De Beers' selling was the relationship, the bonding between them and the consumers... it is like a marriage... even if it is not forever but it is a long lasting relationship between couples of the like mind. "A diamond is forever" is also very different from "Diamonds are forever". De Beers literally make the consumers think they are the special forever diamond, not just the over 9,000 jewelers under the sun.
So forever games should be going and going and going forward with the gamers and make them feel like the games are moving forward and changing with their life, for better or for worse, for richer or poorer. They should not be restarting every month or two.
30-Oct-2023 18:47:04
- Last edited on
30-Oct-2023 18:54:38
by
Dilbert2001
Frank Zapppa
said
:
False advertising, they deleted classic forever.
As I mentioned it depends on Jagex's actual meaning of their slogan. Diamonds are not "forever" in reality but "A Diamond Is Forever" was considered the slogan of the last century by the advertising industry and not false advertising. Very interesting.
The difference is De Beers didn't hire influencers to say their diamonds are huge, quintuple the longevity compared to the diamonds other companies sell. "A Diamond" refers to the commitment of relationship between a couple who buy them. So it is not false advertising.
In Jagex's case, RSC is undeniably not forever, but we can still see all the RSC stories among other IP in RS3 for sure. So essentially, RSC is still "forever" existing in RS3 because the latter is the past, the present and the future, and perhaps the "forever future". Essentially it is perfectly fine, and smart to for Jagex to tell the world their "forever games" are their IP, not just specific games. Their franchises can be forever even without an online game.
31-Oct-2023 16:24:12
- Last edited on
31-Oct-2023 16:48:36
by
Dilbert2001
Rest assured, forever games must have forever changing content pertaining to the forever changing sentiments in the consumer sector, but that's not all.
Forever games must also have the stamina to remain on the forever journey. Operating a forever game is like running a Marathon. every game can load up everything up front and start out the gate like running a 100 meter dash. It looks greeeaattt for the first 10 seconds or so but will become a forgotten game after a few days.
I believe everybody recognizes the Energizer Bunny, right? It is never huugggeee, never run "fast", and does nothing flashy... but it is just keep going, and going, and going, and going for decades.
This phrase reflects the company's success with RuneScape. It reflects the continued success of the RuneScape franchise for 2 decades. They also claim to have "such a huge expertise in live service games that we redefined what success looks like", therefore their new IPs will be "forever games" like RuneScape is. So in my opinion this phrase is very appropriate and creative for them to use in their brands.
Bertel62
said
:
It simply means a game that has no end. One you can play forever, like any other MMO out there. That is nothing special to RS.
Perhaps Jagex have a far more imperative definition of their forever games, yes games and not just a game like only RS, than what you think. They have an entire designated webpage to give us a comprehensive overview of their Forever Games initiatives:
https://www.jagex.com/en-GB/forever-games
For instance, The Result they are looking for is described as follow:
"THE RESULT
At Jagex, we want to give our players the most fulfilling and engrossing gaming experiences possible. We believe that deep, persistent, and social games can be the most satisfying and fulfilling games of all and, by following our living game principles, our games communities are bigger and more active than ever."
They are striving for deep, persistent and social games experience for their bigger and more active communities (yes again, communities and not just a single community, not just one-off event experience for loners and antisocial players, bots and the likes.
16-Dec-2023 16:57:37
- Last edited on
16-Dec-2023 17:03:32
by
Dilbert2001
Perhaps the term does not refer to the physical term, but they wanted to say that no matter how long or short the games lasted physically, all the games they developed were quality games that remained in the players' memories.
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