I certainly note your observations on point 1. However, I would say that bots are generating some revenue for Jagex in memberships (although most are bonds, I would guess). I would also say that adding the ability to buy bonds with in-game currency eliminates potential revenue for Jagex, so there is some clear evidence to support bonds are not a good move towards an improved bottom line for them, yet they still do it. (or am I missing something?)
That being said, I think that the same thing is occurring with alt accounts from people who have mains that generate good positive cashflow to buy bonds. They are buying bonds for their other accounts to grant them membership also.
What I am proposing is a different approach, by taking a look at the models from other games, the standard practice for most, is multiple characters attached to one account, and they all benefit from the perks of a subscription (other games do this normally, and do not charge more for it). This at a glance creates more loyalty to the game, as you can play a certain way right now, then you can change up what you are doing and go to an alt account for a while and move around back and forth.
As for my second point, I know what you're saying, but what I am thinking isn't exactly what I proposed, what I am trying to get at is that there are new players coming to RuneScape all of the time, and if Jagex had a way to run the numbers to see how many new players stay engaged beyond level 30 lets say (maybe its higher or lower who knows). "Can Jagex offer an incentive for new players, so we can drive further engagement and bring more people into the world?"
My approach might be wrong, but the purpose of any business is sustainability. How do you attract new customers, and how do you retain current ones?
12-Nov-2023 17:06:14
