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How to add F2P:
1. Cut the servers (saving $$ which can make up abit for F2P)
2. Add a limited amount of F2P servers (say 5)
3. Ads on f2p worlds, probably won't bring in a **** ton but at least it's something
4. Facebook, miniclip (is this site still popular), etc.
5. Advertisements on facebook etc then let word of mouth do the advertising
+1
Especially for the word of mouth, go to a school and give them a football with "Jagex" or "Rs2007" on it, people like to play football with a lot of people together and automatically start wondering what Rs2007 stands for and google it or/and talk about it with each other.
With the world cup ahead football will be a big thing again, so even if you give away a football for free it might bring the cash back over time.
To be honest I don't think handing footballs with jagex or rs2007 on it will do much.
Think about it, did you google mitre when you were a kid? That's plastered on loads of balls and I know I never did.
By word of mouth I mean people will find it from adverts/just bump into it, then they will message their friends "yo i found this decent game on facebook u should play with me, its called runescape, ill give u some items to help u out"
15-May-2014 18:57:42