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A company making money isn't a bad thing when the company tries to make a genuinely good product or service, but a company using scummy tactics that prey on its customers' psyche to rip them off their money is a bad thing .

And yea sure, Jagex isn't breaking the law in the current period of time, but just like all the other scummy business practices people have come up with in other industries, the law will catch up to Jagex sooner or later. Just because something isn't against the law now, doesn't mean it's fine to exist, especially when changing regulations takes time. It speaks volumes of Jagex that they concealed information like the ARPPU from the UK parliament, or how they tried to hide Treasure Hunter from them and focused on cosmetic MTX only, trying to imply that people spend much more money on that, when Jagex's very own financial statements have shown that runecoin revenue is practically nothing compared to TH keys and bonds. If Jagex considered its business honest, it wouldn't have to hide those things, as honest businesses can be open about their business and nothing would happen to them. > )

Yet they are: Jagex is a business, not a charity. For a business to be able to sell MTX, it has to make them worth buying. If the MTX in a game isn't worth buying, then why would anyone buy them? If they are worth buying, then the base game experience is intentionally designed to be boring enough that people buy them, or else they wouldn't be worth buying.

And as I said, changing regulations takes time; they may exist now, but in the future, they'll either be outright banned or regulated such that it probably won't be worth it for most companies to have them in their games. Belgium already forced even a company as big as EA to ban its loot boxes in their country, and several other countries have began looking into doing the same or taking other action against them. It's a matter of time, not a matter of if something will happen.