Dear Jagex,
I have some suggestions which I assume would be considered more business than content related.
As a digital marketer I believe there are some things which could be really interesting for Runescape to grow! (As a player I believe we would benefit as well).
Taking examples from really popular games (Fortnite, League of legends, etc), one of the main things that they use to create buzz, is having an effective affiliate program.
I could go on for days about the importance of referral marketing but its fantastic when you have a group of good content creators.
I would imagine something similar to the Item shop in Fortnite where the fans can input a "Support a creator" name which gives a small percentage to the streamer / youtuber.
This could be implemented on the purchase of bonds.
The benefits are:
- Increased bond sales.
- Content creators promote users to make purchases from an official jagex store, instead of promoting a gold farming site.
- Extra incentive for new content creators to start streaming runescape.
Another feature which I believe would be welcome is something similar to a "Battle pass".
Simply put, it's a loyalty program to ensure players log in daily/ weekly/ complete challenges.
This means there could be "seasons" and rewards based on player activity.
The rewards could be cosmetic like your twitch promotions skins, for example.
I believe the Jagex group would have amazing ideas to add to this and I want to avoid making suggestions to the rewards and possible ways of implementation.
Runescape is such a huge game that challenges similar to the diaries could be spread across the whole game and could change themes every 2 months, with new challenges every week.
If the tasks are simple enough, this would also be an effective way of seeing which players are bots based on their seasonal activity.
I would love to discuss more of this but im limited to 3000 characters!
Best Regards,
Mika
28-Jun-2019 03:20:50