Since 'August 5, 2014' a lot have changed in terms of Jagex's Services.
We no longer have 'RuneScape accounts' but now have given us the opportunity to change to 'Jagex accounts'.
Names = character names = an in-game representation of digital character(s) = relates to Jagex account(s) ... only 1 character name per account possible.
It is not a 'service' but yet for changing a character name, within a certain timeframe, Jagex/JMods offer a 'service'. '
The user must not have changed their name within 28 days. However, redeeming a Bond can bypass that.
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So by offering such a service it suddenly has gotten 'real world value'. However it has gotten a more 'strange' value comparing it to RuneScape's virtual currency.
Bonds can be purchased by RuneScape's virtual currency or real world currency, so there's a direct connection to RWT.
However there are more examples that connect RuneScape's virtual currency to real world currency thus simply saying that RuneScape said so back in August 5, 2014 doesn't hold much ground.
Times have changed, so has RuneScape, and so the relation to the real world.