I've recently started playing a sports-related mmo. It offers guilds and I decided to join one after receiving a personal invite in my game mailbox from one.
The game developers do some cool things. I find a gift in my mailbox on weekends, just for logging in. When my guild reaches a milestone, the game acknowledges it with a note of congratulations and a token surprise gift (it's a wrapped gift icon) in my mailbox the next time I play.
What the developers have done is thoughtful and acknowledges that they appreciate people who have chosen to spend some of their leisure hours playing their game. They also support their guilds and cheer them on.
The spirit of goodwill is greatly appreciated. If only Jagex were inspired to do something similar.
01-Aug-2016 20:11:05