Forums

Dilbert2001 said :
Breakdown of Jagex's 2017 Revenue from official financial Fukong Financial Report:

Membership: £38.33 mil
TH: £22.42 mil
Runecoin: £2.48 mil
Bond: £20.19 mil
Advert: £0.33 mil
Others: £1.36 mil
=
Total: £85.13 mil

Member headcounts went up from 720k to 760k. Membership fees rose but the much better than expected big jump in revenue came mostly from MTX. Membership contributed only 45% to Jagex's total revenue last year.

So as predicted and mentioned many many times in these forums, Jagex's MTX is going to catch up to their peers. So don't even think about getting rid of MTX. It is just impractical since subscription is not going to make a game company much money, Jagex included.

Also, the more interesting fact is revenue from Runecoin is only 11% of that from TH. SGS doesn't seen to be doing too good.

http://file.finance.sina.com.cn/211.154.219.97:9494/MRGG/CNSESH_STOCK/2018/2018-6/2018-06-02/4491886.PDF

This is really interesting, thanks. The money from bonds is very close to that of TH. I'm also confident that if TH was removed, bonds would pick up the slack.

You also have to realize that the majority of active users are already on OSRS, and thus the only MTX they have available is bonds. We'll see bonds continue to make up a larger part of jagex's revenue.

The "11%" statistic you posted is completely misleading because there's no reason to compare the two in that way except for a sense of scale. It's not useful.

Better breakdown of percentages:


TH: £22.42 mil = 49.7%
Runecoin: £2.48 mil = 5.5%
Bond: £20.19 mil = 44.7%
MTX profit total: £45.09 = 100%

Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

04-Jun-2018 19:41:58

04-Jun-2018 20:20:55

04-Jun-2018 21:28:42

Dilbert2001 said :
We players, again, don't know how many of these Jagex paid members are from RS3 or OSRS. Only Jagex knows. But whether these OSRS or RS3 players buy bonds, they are all good and their purchases count toward the same Bond revenue put down on their financial report. The bottom line remains it doesn't matter to Jagex if OSRS or RS3 players buy Bonds because it is the same money they are treated equally in their financial reports. True, but to say it doesn't matter is silly. If Jagex doesn't see bonds doing well on RS3, they may add features such as using bonds to unlock runemetrics, bank presets, etc etc. If they want to encourage bond usage on oldschool, they can add things like the ability to use bonds to bypass namechange's delay timer, which they did. What bonds are doing and where is certainly important, and I don't think a player can simply say it "doesn't matter." As you're so quick to claim, only jagex knows if it matters or not

Dilbert2001 said :
And the fact is the revenue from RS3 and OSRS players combined on Bond was still less than the revenue from TH that only RS3 playes opened their wallets for. So even if you insist, all the money from Bond Jagex reported in 2017 all came from OSRS, it was still less than the revenue from the RS3 only TH.

That revenue is part of "the others", which is not more than only 1.3 mil pounds. It is not even half of the already low 2.4 mil pounds from Runecoin. Besides, goods from these couple of small MTX sales events were the similar or even the same cosmetic items from SGS, not the xp boosts lamps/stars/protean and common resources from TH. Even if you combine the revenue of "the others" and runecoin, they are still only 17% of TH. Once again, false. The data says "Runecoin" of which the fallen nihil sales are part of. If the data said "Solomon's" you would be correct. So either you're wrong now, or your old data was wrong.

Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

04-Jun-2018 23:00:18

05-Jun-2018 00:49:43 - Last edited on 05-Jun-2018 00:56:02 by Miu

Dilbert2001 said :
Jagex added more usages for bonds not because they thought "if" bonds were not doing well. On the contrary, it has been doing very well but Jagex wanted it to bring in even more money. Same thing with TH. They kept adding new features to TH obviously not because they thought "if TH was not doing well", it was just because they wanted it to make more money. Hasn't addressed anything I said, once again focusing on semantics and "if" instead of factual information. Of course Jagex cares about the performance of each segment individually and will modify it to capitalize on that performance.
Dilbert2001 said :
FACT: TH + Bonds are bringing in more revenue than membership. MTX is more profitable than subscription for Jagex in 2017. Two things wrong with this. One, combining these two things is completely meaningless data except for in a sense of scale. And one could easily go around and apply the inverse, membership + bonds is greater than TH. No point to that though, like adding apples and oranges.
Secondly this thread is about TH, not MTX as a whole, please try to remember that.
Dilbert2001 said :
FACT: MTX is doing well, and getting better and better. That's not an "IF", it is a 2017 Jagex Financial Reoprt FACT. See above.
Dilbert2001 said :
Doesn't it remain the same FACT: SGS is not brining in much money, in fact, far less than TH in 2017? It is crystal clear. So much for "remove TH and put everything in SGS? Good thing Jagex did not listen to this "important if". The point is to remove TH and apply its content elsewhere, like SGS. SGS would of course become more profitable if it had more cosmetics, but no one ever argued that SGS makes more money, you may wish to read before replying. If you think the cosmetics shouldn't be added to SGS, that's fine by me

Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

22-Jun-2018 16:49:43 - Last edited on 22-Jun-2018 16:51:50 by Miu