Agree with what has been said before RE: putting these game-card items in the loyalty shop. It goes back to what has been said time and time again: You're going to cut off your nose to spite your face if you keep making people (long time members in particular) pay twice for the complete game content. Having supported Jagex from the days when Andrew had to get up in the middle of the night to reboot the servers, it's nice to know where you stand on our continued patronage (Loyalty shop updates? What are those?)
Just as well, from a management perspective, you have too many cooks in the kitchen with regards to revenue generation. If the three key elements (design, implementation, feedback) were all in sync, I think you would have a more positive response to these sorts of offerings as opposed to throwing everything at the wall and hoping something sticks (the buckshot approach). In particular, there is a distinct lack of synergy between the implementation and feedback portions of these revenue generating endeavors that does nothing to take consideration of customer reactions.
Simply offering some constructive criticism. And just so you don't think I'm a complete curmudgeon, I did particularly enjoy the updated dungeons (Taverly, Brimhaven, etc). Quite spiffy indeed.
11-Oct-2012 21:06:04