@Mod Drebin
I think most people understand that buying the card will still work with a recurring membership as you stated, that's not the problem. The problem is that those with a recurring membership are still paying membership, usually for long lengths of time, but aren't also allowed to receive this item unless we go out of our ways. Not to mention, this offer is assuming it's even possible for everyone to go out and buy a gamecard; for some people, paying for membership online is the only method.
I think that adding these items to the loyalty shops is the best method. It allows people with recurring memberships to not be left out, and using loyalty points guarantees that you're not just having someone buy one month's worth of membership for the item instead of buying a game card.
Another alternative would be to make it so that those with recurring membership just have to log-in to the account settings and manually select to receive the item if you're trying to avoid giving it out to everyone automatically.
12-Oct-2012 14:02:18