"...we can continue to support, develop and GROW the game for many more years to come." - Mod MMG.
Growth can mean many things, such as content, workers, and most importantly, COMMUNITY. Don't get me wrong, RuneScape is definitely succeeding in the first two; but when it comes to community, it seems that there is none.
Jagex, you MUST invest in your community. In my opinion, RuneScape has THE WORST advertising campaign of any mainstream MMO on the market today - a market that is more competitive than ever.
I've seen commercials on TV for all different types of online games. Never once have I ever seen a RuneScape commercial. I've seen a lot of ads for different games on YouTube or in a Google paid ad; but RuneScape ads are few and far between.
This game spread by word of mouth for the most part, when games of this type were unheard of. That is no longer the case, games NEED ADVERTISING. I find the player count extremely depressing (around 45-50k without bots). It makes me feel like I'm playing last year's hot game still, that I haven't moved on to a new game.
I know that with these new Micro-Transactions that more money is being made. PLEASE invest a good portion of it in advertising - it will pay for itself eventually! Yes, the Opportunity cost is quite large for a decent advertisement campaign, but in the future, it will bring you more revenue in return. It also restores Veteran's feeling of prestige when there is an influx of new players to the game.
If you're not bringing in new players, your player base is shrinking. PLEASE do some advertising!
30-Aug-2012 14:50:27