Mod Jack has written a post on why they are doing Fresh Start Servers the way they told us. Long story short: Lapsed players is the company's focus and they asked for all those things in RS3's FSW. Jagex know some existing players may not like it but potentially huge number of lapsed players will return if they can get the stuff RS3 is offering:
"The intention of FSW is to appeal specifically to lapsed players. Right now it is our company policy that our best bet for increasing the health and longevity of RS is to specifically try to appeal to lapsed players (as opposed to new players). As Kalaya mentioned on the livestream, we talk to lapsed players about why they're lapsed and what would interest them in coming back.
FSW is an example of us trying to deliver to lapsed players something that would interest them. The people who are on reddit and in livestreams are not (for the most part) part of the lapsed audience we're trying to reach here - they're either existing players, or players who quit for some specific reason and are hanging around the community waiting for it to be changed (like all the stone spirit boycotters).
The specific thing I'm responding to here are various twitch and twitter polls being run for currently playing players which show overwhelmingly that they don't plan to play FSW, with the implication that this makes FSW a failure - but if no current players played FSW, and a lot of lapsed players returned to RS to play FSW, that would be a huge success!
I get that there is feedback on aspects of this and we'll be discussing that feedback, but in general I think it's good and healthy for us (Jagex and the community) to specifically create projects aimed at increasing the playerbase - it's the only way to ensure the long-term health of the game.
None of this is to say that current players don't matter - of course you do - but by definition we can't grow the game with existing players, and we need to do both."