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Yeah - no! They can pretty much do anything they want as long as they dont commit fraud while doing it, and it doesnt upset any shareholders in any way. Even then, there are loopholes and work arounds.
If you advertize something you are obligated to produce it for the timeframe or event stipulated unless there are limitiations like, "While Supplies Last", or something prevented the event from taking place due to unforeseen and unavoidable circumstances.
In business markets must expand, so they can expand it however they see fit, unless they dont see fit. Ball is in Jagex's court.
I am not an attorney and I do not think you are either, but I will disagree with you. I have worked for an attorney, studied law at my University, was in pre-law society, etc. I would defer this to business attorneys that specialize in advertising laws, but if they advertise something as "exclusive" to a particular event in order to entice people to pay for the chance to get the item from that event and then release it in any other form, in my book that is fraud.
Either way, the FTC would decide, not you or me. They already tread on thin ice with these types of promotions so it would not be wise to false advertise. Jagex may, or may not, have practiced such business practices in the past that you seem to imply is okay, but being a publicly traded company they fall under more scrutiny. Either way, it would be unethical to advertise it as exclusive to the event, which they absolutely did, then release it in any other manner. If they had simply place the item in the event and advertised it as being in the event then I would agree they could release it in any manner they choose, but that is not what occurred. They went out of their way to promote the item as specific to only being available in Presents of the Sledge.
So the bottom line is, you will not likely see it again until next Christmas at the earliest and you may never see it again.
I rest my case.
14-Feb-2023 04:29:31