For those of you confused, using "X" is a branding technique. Just using the letter "X" in your brand/logo gives it a certain appeal due to it's association to various things. You could call it a psychological technique and it isn't exactly a new thing: Xerox, SpaceX, Xtreme sports, etc.
Since Jagex already had an x in their name in the first place (I wonder why...) it's easy to see why they would try and capitalize on it.
The more you know.
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"The only thing necessary for the triumph of evil is for good men to do nothing."
Edmund Burke
07-Apr-2017 01:48:31