Well perhaps because Jagex are losing money, they have decided to work a bit harder on customer relations. When people define that as "caring for their community", I see nothing wrong with that. In the end, Runescape would never have been possible in the first place, without a successful balancing act between strategic commercial interest and passionate community involvement. For me it remains the best possible business model for creative industries.
15-Feb-2013 12:08:40