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Bonds were conceived as a way to cripple gold farmers, whose illicit real world trading was damaging the game economy and disrupting gameplay. Though it is early days, we’ve already seen some really promising results. Analysis of gold farmer activity has shown that since the launch of Bonds:

Wealth injected by gold farmers has dropped by 81%
Quantity of real-world trades have dropped by 61%
Volume of wealth real-world traded has dropped by 63%