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Count to 100 b4 wooley pants

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Match Killer

Match Killer

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For a long time, wooly undies were what your Dad wore in winter. A few people had discovered the miracle fibre, merino wool, but frankly, wooly undies just weren’t that sexy.

That changed in 2009 when, fed up with what was available, the founders of Mons Royale created some merino garments they actually wanted to wear. Shortly afterwards the first Mons Royale range hit the shelves in just six stores across New Zealand. (Actually it arrived two months late, but luckily that was before the first snow fall!) Alongside a seriously sexy ad campaign that got people’s tongues wagging and so Mons Royale brought merino to a whole new audience.

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07-Feb-2016 19:57:07

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