Infiniti pay £45m/year to be the title sponsor for Infiniti Red Bull Racing. It was estimated that the amount of advertising they got (in TV viewership) was worth over $1bn.
I'm not sure how much football sponsorships cost, but I'd imagine something in the range of $60-70m for each year of F1. Bernie charges, a lot.
Unslain Bosses - Clan
R obin
said
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So that's 30m pounds per year, which is 60m dollars.
It doesn't add up because your exchange rates are wrong
£30m is like $48m.
If it costs them the same as it costs Infiniti to sponsor Red Bull Racing, that's another $60m. So up to $108m... ATP/Everything else for $164m? Doesn't sound too wrong.
Unslain Bosses - Clan
Then there's Real Madrid, AC Milan, PSG and many others. They're also the official sponsor for the Top league in Saudi Arabia, that's probably some millions there. Hmm I'm going to dig into this if possible