I don't know if this thread is still monitored, but I'd like to put in my 2 cents on the subject.
I would love to buy some runescape shirts or whatever from the store. I love this game. But I can't even imagine wearing any of the items you have in the store. Well, if I was 4 and didn't realize I had an oversized picture of the citadel on my chest, it would probably be fine, but most of the serious players here are adults.
How about some tasteful and maybe a bit more classy items. A golf shirt with a small embroidered Runescape logo... something that Donald Trump might wear rather than Daffy Duck.
Hoodies... I'd like to get a hoodie, but where did you put the zipper? No zippers in the UK? On the west coast, we have zippers in our hoodies.
Take a look how Disney does it... they are branding experts.
Class it up Runescape! and subtle, not startle!
26-Jul-2012 20:03:58