@ Dr Sid PhD - Much of the discussion that ensued from that post was on topic, (as in how a content update might effect prices) and your post addressed the (unreasonable) request that particular user made of you. Yes, it would have been better if she had just quoted the J Mod's post, rather than advertise her own thread, but as the intent of the post was not to advertise the thread, is isn't breaking any of the forum rules at that point and therefore no action is required.
If the fear mongering continues after your post to request that it stop, then we might be able to take action.